Franchise Benefits

• Business Location
  We carefully research each SAF-T Auto Center market in order to maximize your potential for success.  All franchisees have protected markets; and your area is exclusively guaranteed.  We will provide you with a turnkey site in your area.  That means we set up a site for you that's fully equipped and ready to run so you don't miss a beat between your current job and your new business opportunity.

• Inventory
  Because we guarantee all our work to our customers, we use nothing but the highest quality parts and materials.  By pooling the purchase of inventory across our franchise system, we help insure that you receive the best discounts possible.

• Marketing
  Marketing is not some secret science understood by only a few.  We'll demystify marketing for you, and show you how to attract the right customers at the right time to maximize your profits without having to spend any time on advertising.  You'll also be joining our advertising cooperative, which will enable you to maximize better your advertising dollars!

• New Developments
  The automotive industry is constantly changing.  Every day there are new procedures that must be learned as manufacturers introduce more and more sophisticated technologies into their cars.  As part of our continuing support, we'll help keep you abreast of the latest advances and techniques in the automotive industry.

• Continuing Support
  We want you to become our partner in success.  We help do this by providing you with close ongoing support.  This means informing you of new developments in technology, helping you with your business systems, and providing exciting creative advertising to generate sales.  You're in business for yourself, but not by yourself.

• Training
  The SAF-T Auto Center Training Program accomplishes two things.   First, it introduces the franchisee to his facility and his equipment, making him thoroughly familiar with them.  Second, it teaches the franchisee our business system through the contents of our Operations Manual.
  
  The heart of our training program is our Operations Manual.  If you've been accepted as a SAF-T Auto Center franchisee, you've already proven that you are a professional auto technician.  We don't need to show you how to repair cars.
  
  What our operations manual does is to show you how to run your business successfully.   Because our franchisees have never been in business for themselves, our training program gives them the necessary business guidance they need to succeed.
  
  We first train you in community relations, public image, brand name, and pricing policies.   These are all critical aspects of marketing.  Then we proceed to maintaining shop appearance, housekeeping, and opening and closing procedures.
  
  We then discuss in detail customer relations starting with telephone inquiries, greeting the customer, accepting his car, delivering his car, as well as accepting his money or check.  Customer credit is discussed, as well as handling customer complaints (and how to avoid complaints in the first place).
  
  Our product guarantee program is a feature of our service to our customers and of our competitive strength.  You'll learn all the details of how our program works during your training sessions.
  
  Lastly we explain how to use our forms and our reporting system and why it's important to keep accurate and up-to-date records.
  
  In summary, it is very important for you to note that the training is always geared towards business applications, since this is the area in which our franchisees usually have the least amount of experience, and require the most amount of support and guidance.